GoTalk Brings A New View on Skype Competition

October 11, 2007 by Ty | 2 Comments

 PC World

GotalkRapidly growing telco Gotalk has signed an exclusive agreement with US-based company Safeway to bring the Blackhawk gift card network to Australia.

The Blackhawk network, a part of the popular US gift card “Store-on-a-Stand” kiosk, sells many different telco gift cards as a part of its service. Gotalk’s CEO Steve Picton hopes that by bringing the kiosks to Australia, and selling VoIP gift cards through them, Gotalk can eat into Skype’s market share.

“Skype is a prepaid product — not much different to a phone card,” Picton says. “However, not everyone wants to — or can access a credit card to pay for Skype — and other ways to pay for the service are laborious. With VoIP phone cards, you buy the card, download the software from the Web site and make calls from there.

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