AuctionBytes interviewed eBay’s Director of Global Feedback Policy, Brian Burke, to learn more about the company’s new feedback rating system. Feedback 2.0 was rolled out in 8 pilot markets in early March and was slated to begin rolling out worldwide Tuesday afternoon. One key difference in the new system is the added ability for buyers to rate sellers on four criteria, referred to as “detailed seller ratings.” As with the old system, buyers will still be able to leave an overall positive, neutral or negative rating for sellers along with comments.
Burke said with Tuesday’s global launch of Feedback 2.0, eBay would be making the 5-star system more detailed, showing ratings in increments of one-tenths. He said under the pilot program, sellers with ratings of 4.4 and 4.7 would be grouped together as 4.5. Now, shoppers will be able to see a more detailed rating.
eBay Rolls out Feedback 2.0: Interview with Brian Burke
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