There’s no point in leaving something up to chance. eBay’s (Nasdaq: EBAY) PayPal has survived the initial threat from Google’s (Nasdaq: GOOG) nascent electronic-payment platform, but it wants to make sure that things stay that way. The world’s leading online marketplace announced last week that it will team up with Yahoo! (Nasdaq: YHOO) in a deal to promote PayPal as well as Yahoo!’s paid-search product.
The Yahoo! PayPal Checkout Program dangles some pretty tasty bait. Websites that offer online transactions can get $100 credit on Yahoo!’s sponsored search service and also score free PayPal processing through the end of the year. Participants will also have a blue shopping-cart icon appear on the text ads, so that the ads will stand out even better against the competition. Google also isn’t charging transaction fees to merchants until next year.
Teaming Up on the Google Goliath [Fool.com] April 24, 2007
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