That’s what I call a good, but not massive, start. They also found that:
* Google Checkout users are younger (57% under 35), more likely to be male (penetration rates 2x more for men) and more affluent (34% have incomes over $75,000) than PayPal.
* Only 19% of Google Checkout users reported it as Good or Very Good, abysmal compared with 44% of PayPal users and 65% of credit card users. Indeed, most Google Checkout users probably never would have (and in the future, never will) used it if not for the steep discounts.
* 43% of PayPal users indicated they would continue to prefer it over Google Checkout, while only 2% said they would continue to prefer Checkout over PayPal. In other words, Checkout has established virtually no brand loyalty at all.
* 56% had no familiarity with Google Checkout.
So, Checkout has had a rocky start, one that suggests the only reason anyone has used it is because of discounts, discounts which will not continue in the future, and that most Checkout users would prefer not using it at all.
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