We have all seen them. Those auctions that have a Buy It Now price of a penny for an eBook, wallpaper, screen saver, or some other digital product. So what’s the deal? Why would anyone waste their time, money, and energy creating auction listings for a penny?
Heck they are losing money (even if they do the “click here to get automatically pre-approved� button trick) on every sale. You can’t even make a profit by increasing the volume. It a losing deal right?
Well, maybe not…
If you look at just the price versus cost, yes, it’s a loser.
But there could be more to it.
I won’t talk about the feedback aspect that can be gained from these cheap auctions, as in many cases this is a violation of eBay’s policies. So, if you are only planning penny auctions for feedback, I wouldn’t waste my time. But there are a couple of real good reasons to list these items.
Making Every Penny Count on eBay
October 31, 2006 by Ty | 0 Comments
In eBay Trends
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