eBay Announced Launch of Project Rover

eBay Inc. (NASDAQ: EBAY) has announced the launch of their own affiliate linking infrastructure called Project Rover, according to blogger Scott Jangro.

The eBay affiliate program has been powered by Commission Junction since March 2001.According to an e-mail from eBay published on Jangro’s blog, “Project Rover has been designed to work seamlessly with the Commission Junction interface, increase the effectiveness of our affiliate’s marketing campaigns, and will be rolled out to all countries.”

• eBay touts the following benefits of the new linking structure:Reduced Ad / Cookie Blocking: Rover decreases the potential for Ad / Cookie Blocking by utilizing an eBay hosted domain.
•  Limited Redirects: Rover will use fewer redirects reducing the risk of user drop off and improving speed and performance.
•  Global Infrastructure Improvements: Rover will enable eBay and Commission Junction to develop increased global tracking capabilities, allowing for more seamless international affiliate promotions.

eBay to CJ: It’s not you, it’s me