In a move that could have repercussions for Google’s offline advertising plans, several major advertisers have banded together to revolutionize the way ads for television are bought and sold. Central to their plans is an online auction marketplace called e-Media Exchange, powered by eBay.
Not mentioned anywhere in the plans is new kid on the ad block, Google, which the consortium of advertisers said they consider a threat.
Although Google has not yet entered the television advertising market, the company has tried its hand at print ads and is currently testing radio advertisements. With an online auction space for TV ads, eBay could establish relationships with advertisers and preempt Google’s move into the space. The TV ad market is the largest advertising market, worth $55.4 billion in 2005.
Google Watch : Will eBay Steal the TV Ad Market from Google?
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