Some say blogging is still an answer looking for a question.
Not bloggers, of course. We know it’s a chance to shoot our mouths off.
But the rest of the world wonders. What is blogging good for?
Today, notice of that eBay may have found a way to make us useful.
Ebay wants to build bridges by developing software which it can then put in the hands of bloggers, allowing them to create links between niche communities and relevant products. … The idea behind [MeCommerce] software is to allow bloggers to recommend music, books, DVDs and T-shirts to readers who can make impulse purchases without leaving the blog.
We will serve as a tributary system for Ebay. We will find consumers where they live…or at least where they read. We will make heartfelt endorsements. Purchases will be made. If this model works, blogging is the new TV, tiny and particular where TV was mighty and mass.
Then the question is whether bloggers will “flock” in a manner that allows producers to recapture big bets.
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