RBC Capital Markets maintained an “outperform” rating on Google in light of the impending launch of the company’s online payment system, currently known as “GBuy.”
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant’s site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
“If harnessed, the precision of this targeting could be revolutionary,” wrote RBC analyst Jordan Rohan in a report Friday.
On its core search results pages, Google will designate each merchant accepting GBuy as a “trusted GBuy merchant.” If consumers view this as a mark of safety and security, Rohan believes this should increase click-through rate.
Google’s GBuy at Max’ Webmaster / SEO Blog on June 12th, 2006 at 4:34 am
[…] Und wieder macht Google mit einem neuen Dienst, bzw. einer Ankündigung dessen, Schlagzeilen in der Blogosphäre. GBuy ist die Alternative von Google zum PayPal von Ebay. Die Seite Forbes berichtet das GBuy am 28. Juni an den Start geht. Consumers using GBuy, which is set for release on June 28, will be taken off the merchant’s site to complete the payment. This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches. […]
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Milu Marginean on September 20th, 2006 at 10:45 am
Paypal is pretty established and reliable. Gbuy has their work cut out for them.
If Google will keep it free though, they will win
Steven on October 5th, 2006 at 7:22 am
I really love Google with all its products and services.