eBay’s New ‘Trust & Safety’ Feature

auctionbytes:

eBay is rolling out a new Trust & Safety feature called “Report this Item.” Every listing item page will have a “Report this Item” link at the bottom of the page. The link will take users directly to a list of possible reasons why a listing needs to be brought to eBay’s attention for listing violations, and will allow users to report the listing to eBay.

The feature is part of eBay’s new Consequences and Mitigation policy, which is part of eBay’s Marketplace Policy Improvements and New Enforcement Consequences initiative. eBay outlined the initiative in this July 2005 letter from the Vice President of Global Marketplace Policy Management (http://pages.ebay.com/community/chatter/2005july/LetterFromMatt.html).

In a January 2006 announcement on the Consequences and Mitigation policy (http://www2.ebay.com/aw/core/200601261616502.html), eBay said it relies on its members to report suspicious activity on its 5 million active listings.