EBay and Amazon.com this week announced extensions to their content syndication capabilities, the latest example of e-commerce players using this popular technology to facilitate the flow of product information to potential buyers in order to help spur sales.
EBay now lets its Web-site visitors create content-syndication feeds for searches they conduct on its online marketplace, the company said this week. When shoppers use the eBay search engine, they now get the option of adding the query to their favorite content syndication aggregator as an RSS (Really Simple Syndication) feed.
That way, shoppers will be notified automatically via their RSS reader whenever items matching the search query become available for sale on eBay, Arturo Zacarias, an eBay senior product manager, wrote in an official company blog.
EBay has been adding RSS support in recent months to various sections of its site, including its discussion boards and eBay Stores, and plans to extend it to other parts of the site, he wrote
.
No comments yet.